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Many of today's young Africans grew up watching their parents sow and dig tirelessly on their farms, using tools that give you a backache just by looking at them.

With this in mind, can we really blame youngsters for not wanting to become smallholder farmers as adults?

Just like young people in other parts of the world, African youths want something better. They want something their parents didn’t have. This is why many head for cities in search of a better life where they don’t have to worry if the rains will come just in time to save the drying crops.

Ethiopia faces many challenges, but the country is quickly shedding its label as one of the world’s poorest countries, finding itself today among the world’s 10 fastest growing economies. The question now at hand is how to sustain this historic growth, and emerge as a middle-income country by 2025. The Ethiopian government is turning to its leading—but one of its most underperforming— industries for the answer: agriculture.