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Vulnerable populations need reliable information regarding how to protect themselves from the spread of the COVID-19. In this way, information becomes a form of assistance in itself, giving people the opportunity to make better choices and protect themselves and their loved ones.  However, successful communication campaigns need to be designed in a thoughtful way. What is the socio-economic context? What are the main community, and potentially conflict, dynamics? What or who is driving social behavior?

This post originally appeared on IFPRI.org, by Swati Malhotra and Rob Vos.

Global hunger has been on the rise since 2014, and the world is not on track to achieve the goal of Zero Hunger (SDG2). If current trends continue without concerted and collaborative actions to tackle the challenge, 840 million people will come under the grip of hunger by 2030. The COVID-19 pandemic has worsened the situation, especially in low- and middle-income countries, where compounding effects—conflict, economic downturns and shocks, and climate variability—are causing distress.

Our window of opportunity for achieving SDG 2 — eradicating hunger and malnutrition and ensuring access to safe, nutritious, and sufficient food for all by 2030 — is closing rapidly. However, far from moving closer to that goal, the world has seen a resurgence of hunger and food insecurity.

The number of people around the world facing severe food insecurity skyrocketed by 20 million in 2020, according to the 2021 Global Report on Food Crises, released today. Acute food insecurity now affects at least 155 million people across 55 countries/territories, with some regions facing famine-level hunger. In light of these soaring numbers, the UN Sustainable Development Goal (SDG) of zero hunger by 2030 seems to have gotten further from reach.

High-frequency monitoring of access to food has become especially important during the recent COVID-19 pandemic. Food access in Nigeria, and across the globe, has significantly worsened since the start of the pandemic due to significant disruptions to food supply chains and widespread loss of income.  Poor access to food can have both short- and long-term impacts on health and wellbeing and is thus an important targeting criteria.